Health Fad of the Week: The Real Scoop on the Ice Cream Cleanse

BY ALEXANDRA SIFFERLIN

When it comes to the latest and greatest in health and fitness, there’s always something new to try. Some trends are more legit than others, while others can’t be backed by any science whatsoever. And then there’s everything else in between. After far too many face palms, eye rolls, and serious questions about fads that sound too good to be true, we’ve decided to start a series that puts these health fads under a microscope.

Our first deep dive is into the world of the Ice Cream Cleanse, which Brent Rose at Gizmodo and his anonymous girlfriend tried–and lived to write about. They even lost weight, as did another writer at Splash Magazine who tried the creamy diet.

When I heard about an ice cream cleanse–eating five pints of ice cream a day over four days–I thought it had to be a joke (but secretly hoped it wasn’t). Unfortunately, I live very far from Venice, California, home to Kippy’s and the geniuses behind the fad, so trying it didn’t actually come to fruition. I did however, have a nice long chat with the two women who developed it, raw ice cream connoisseur Kippy Miller and yogi Guru Jagat.

Kippy’s Coconut Creamery has since evolved into Kippy’s Superfoods, co-owned by Kippy Miller and Alex Regen.

Read the full article at time.com.